Synchronica Appoints New Chief Sales Officer

Patric Olenczak

Royal Tunbridge Wells, July 24, 2008. - Synchronica plc, international provider of mobile email and synchronization solutions, has announced the appointment of Patric Olenczak as Chief Sales Officer.

Olenczak brings a wealth of experience in the wireless and technology industry to Synchronica. His background combines strong international sales success with management experience of strategic alliance and partnerships. In his new role, he will oversee Synchronica's global sales process, providing the leadership, drive, and coordination to ensure that sales growth meets or exceeds the organisation's goals.

Prior to joining Synchronica, Patric Olenczak served as Vice President Sales for instant messaging specialist Miyowa where he directed global sales. He has also served as Vice President Worldwide Sales at Commodore International and as Vice President and General Manager EMEA at Glenayre, for messaging and paging solutions, managing USD 30 million of business and a team of 60 people. Prior to that, Patric was Vice President of Bull Integris Telecommunications in Europe where he grew the business from USD 50 million to USD 150 million over a period of three years and managed a team of 500 people.

Commenting on the announcement, Carsten Brinkschulte, CEO of Synchronica said: "Patric has a proven track record in growing sales in our industry for both large and small companies. He has the breadth of experience that we were looking for, understands our industry, and has demonstrated that he can execute effectively. The addition of Patric completes our excellent management team, and I am looking forward to scaling Synchronica's commercial success."

About Synchronica

Synchronica plc develops and markets industry-standard mobile email and synchronization solutions that work with the built-in email and synchronization clients of 1.5 billion mobile devices. The new email-to-SMS conversion brings mobile email to every mobile phone on the planet. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. The headquarter is in England, the development center in Germany. With presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com