
Snippets - October 2008
Synchronica Introduces SimpleMail, Brings Mobile Email to Low-End Phones
October 31, 2008. - SDA Asia Magazine indicates:
Synchronica SimpleMail includes email-to-SMS and email-to-MMS gateways and a clientless solution for WAP / XHTML browser access. It also features the patented Optimizer transcoding gateway which reduces the size of pictures and allows a large variety of attachments, such as Word, Excel and PowerPoint documents, to be displayed on feature phones that would otherwise be unable to support this functionality.
Mobile Email for the Masses in Asia
October 31, 2008. - IT Insight takes up a statement of Synchronica CEO Carsten Brinkschulte:
Mobile penetration in Asia is increasing fast. But what does the future hold? In a market where 95 percent of customers are on pre-paid tariffs and churn rates are high, mobile operators need to provide relevant additional services to their subscribers and get their pricing plans right if they are to steal a march over their competitors.
Synchronica macht Push Email zur Massenware
October 30, 2008. - Manfred Bremmer von Computerwelt berichtet:
Synchronica SimpleMail basiert auf der Technik des kürzlich von Synchronica übernommenen Wettbewerbers AxisMobile und enthält Gateways, um die Emails als SMS beziehungsweise MMS zu versenden, sowie eine Client-lose Lösung für den Zugriff via WAP-/XHTML Browser.
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Products & Services: Push Email for Low-End Phones
October 30, 2008. - Mike Grenville from 160 Characters writes:
Almost all phones can use Synchronica's new consumer push email SimpleMail. Without needing any additional software, Synchronica SimpleMail includes email-to-SMS and email-to-MMS gateways and a clientless solution for WAP / XHTML browser access.
Synchronica SimpleMail: du push pour l'entrée de gamme
October 29, 2008. - Christian Deprez de Génération-NT écrit:
Non, le push email n'est pas réservé seulement aux professionnels dotés de smartphones dernier cri. Synchronica annonce SimpleMail, une solution push grand public qu'elle veut développer sur les marchés émergents.
SimpleMail Consumer Push Email Solution Introduced by Synchronica
October 29, 2008. - TMCnet covers the SimpleMail product launch:
Synchronica plc, a provider of mobile email and synchronization solutions, announced on Tuesday (28 October) Synchronica SimpleMail, a new consumer push email (CPE) solution that brings mobile email to almost all currently used handsets. According to the company, the new solution based on technology from the recent acquisition of former competitor AxisMobile extends the addressable market for push email to even the most basic handsets, making it particularly suitable for mobile operators in emerging markets.
Synchronica Launches SimpleMail Push Email Solution
October 29, 2008. - Mobile Marketing Magazine about SimpleMail:
Synchronica plc which provides mobile email and synchronization solutions has unveiled Synchronica SimpleMail, a consumer push email solution that it says brings mobile email to almost 100 percent of handsets in use today. Based on technology from the recent acquisition of former competitor AxisMobile and available immediately, Synchronica SimpleMail extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets.
SimpleMail Consumer Push Email Solution Introduced by Synchronica
October 29, 2008. - M2 reports:
Synchronica plc (AIM: SYNC.LN), a provider of mobile email and synchronization solutions, announced on Tuesday (28 October) Synchronica SimpleMail, a new consumer push email (CPE) solution that brings mobile email to almost all currently used handsets. According to the company, the new solution, based on technology from the recent acquisition of former competitor AxisMobile, extends the addressable market for push email to even the most basic handsets, making it particularly suitable for mobile operators in emerging markets.
Synchronica Targets Mass Market Mobile Email
October 29, 2008. - Mark Sutton from ITP.net writes about SimpleMail:
The SimpleMail push email solution is intended to allow carriers to offer a low cost, open standards solution which will allow uses to receive and reply to email on virtually any handset in the market. The service has been designed to allow push email services for mass market audiences without the need for users to install additional software on the handset or the need for specific handsets like with BlackBerry.
Push Email for the Masses from Synchronica
October 28, 2008. - Tony Dennis from GoMo News concludes:
If your handset has a screen, then it can now receive push email. That's the promise with SimpleMail from Synchronica. It's formally launched after the company's recent AxisMobile acquisition. The combination of the two companies' technology really does mean that you can receive email pushed down to even the most basic of handsets.
Synchronica SimpleMail to Bring Email to Majority of Handsets Today
October 28, 2008. - Susan J. Campbell from TMCnet reports:
Synchronica, an international provider of mobile email and synchronization solutions, announced today the availability of Synchronica SimpleMail. This new consumer push email (CPE) is designed to bring mobile email to almost 100 percent of handsets in use today.
Push Email Solution for Low-End Phones Launched by Synchronica
October 28, 2008. - Cosmin Vasile from Softpedia about the product launch:
Synchronica, an international provider of mobile email and synchronization solutions, has just announced Synchronica SimpleMail, a new consumer push email solution that brings mobile email to almost 100 percent of handsets in use today.
Push Email for the Masses from Synchronica
October 28, 2008. - Tony Dennis from GoMo News concludes:
If your handset has a screen, then it can now receive push email. That's the promise with SimpleMail from Synchronica. It's formally launched after the company's recent AxisMobile acquisition. The combination of the two companies' technology really does mean that you can receive email pushed down to even the most basic of handsets. They don't even need a WAP browser (although it would help). If the user can view a text message, then he or she can send and receive emails.
Synchronica SimpleMail Brings Push Email to Entry-Level Phones
October 28, 2008. - Übergizmo takes up the release of SimpleMail:
Push email has long been the domain of much more expensive smartphones, but with Synchronica SimpleMail, you get similar functionality even on low-end cell phones. This software offers an email-to-SMS and an email-to-MMS gateway, featuring email transcoding and a 'compression engine' that helps lower network traffic so that even the most basic of handsets (by today's standards, of course) are able to display attachments.
Synchronica Launches SimpleMail
October 28, 2008. - Mobile Europe covers the release of SimpleMail:
Synchronica has announced Synchronica SimpleMail, a consumer push email (CPE) solution that, it says, brings mobile email to almost 100 percent of handsets in use today. Based on technology from the recent acquisition of former competitor AxisMobile and available immediately, Synchronica SimpleMail extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets.
Synchronica Sends Email to Cheap Phones via SMS
October 28, 2008. - Mikael Ricknäs from Network World notes:
Using SimpleMail, cheap mobile phones will be able get access to push email, Synchronica announced on Tuesday. SimpleMail uses a gateway to break messages up into fragments that fit into SMS (Short Message Service) or MMS (Multimedia Messaging Service) messages that can be received and sent by the cheaper phones used in emerging markets.
Synchronica Introduces SimpleMail
October 28, 2008. - Monica Alleven from Wireless Week writes:
Synchronica announced Synchronica SimpleMail, a new consumer push email (CPE) solution that brings mobile email to almost 100 percent of handsets in use today. It's based on technology acquired from former competitor AxisMobile. Synchronica already has signed license agreements for the technology with two mobile operators in emerging markets and received an expansion order from a mobile operator in Russia / Commonwealth of Independent States for additional licenses.
Service Brings Mobile Email to Basic Phones
October 28, 2008. - Tom Gara from The National takes up the following news:
Mobile networks can transform the most basic of phones into mobile email devices similar to the hugely popular BlackBerry through a new service launched today in Dubai. […] "There's a reason the BlackBerry is known as the CrackBerry - mobile email is very addictive", said the company's chief executive Carsten Brinkschulte in Dubai today. "What we have is a CrackBerry for the mass market. For network operators, this means we have a tool that can make subscribers dependent on them."
Sour Economy May Hurt Cell Phone Sales
October 27, 2008. - Matt Hamblen from Computerworld about the future of cell phones:
Carsten Brinkschulte, CEO of Synchronica plc in the U.K., predicted a slowdown in sales of wireless devices, but expects steady sales of wireless services to continue. […] "You don't really need a new cell phone, and you can really live with the same one for longer than a year and still send messages on it two years from now", he said.
Directors in the Final Countdown
October 25, 2008. - Tony Patey from Kentish Saturday Observer writes:
Three Kent directors have been shortlisted as finalists for the South East's most prestigious business 'Oscars' - the Institute of Directors' South East Director of the Year. Mr. Brinkschulte, chief executive at Synchronica, has his sights on becoming the number one supplier of mobile email for the mass market. He has changed his company's strategy to focus on the emerging markets of India, Africa, China, and the Middle East.
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Quocirca's Straight Talking: What Next for Mobile Email?
October 16, 2008. - Rob Bamforth from Silicon.com about mass market adoption of mobile email:
Sophisticated synchronization software has offered part of the solution on smartphones, but the challenge of getting similar functionality onto all devices including the lower-cost mobile phones has kept the universal solution at bay. Synchronization solutions company Synchronica which has presence in emerging markets has found a way to address the issue with the acquisition of Axis Mobile.
Synchronica Aims for Mobile Email Throughout the Emerging Markets
October 13, 2008. - Michael Schwartz from Developing Telecoms talks with Carsten Brinkschulte:
Carsten Brinkschulte, CEO of Synchronica, has a clear vision for his company which supplies solutions to the many challenges arising from the mobile email and synchronizsation sector. He is clearly a believer in the potential of mobile email, a point proven earlier this year when he addressed TM Forum - Management World Africa in Johannesburg.
Trading Places
October 13, 2008. - Goldie Momen-Putrym from ShareCrazy asks Synchronica CEO Carsten Brinkschulte why to invest in Synchronica:
Synchronica is a software company developing mobile email and synchronization solutions for mobile operators and device manufacturers. Our software is based on industry standards which allows us to work seamlessly with about any devices without requiring any additional software to be installed on the handset. This enables us to deliver mobile email to more than 1.5 billion mobile handsets in the market today including the cheaper low-end phones that are predominate in our core markets.
Synchronica Breaks India
October 9, 2008. - Shares Magazine about the deal with an Indian reseller:
Through the deal, the Indian systems integrator will initially purchase a 50,000 user license for Synchronica Mobile Gateway at a list price of USD 2.40 per user. Phase two, scheduled for the end of this year, will include an expansion order for an additional 250,000 licenses.
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Synchronica Fully Supports Legal Interception Unlike RIM, Says CEO
October 6, 2008. - TelecomTiger interviews CEO Carsten Brinkschulte and asks how Synchronica positions itself against BlackBerry producer RIM:
[…] Synchronica is a vendor-neutral infrastructure software vendor that aims to deliver BlackBerry-like services on a wide variety of mobile devices. Unlike RIM, Nokia Intellisync, Visto, or Seven, Synchronica's Mobile Gateway uses industry standards to deliver push email (IMAP, OMA EMN) and synchronization (SyncML) of calendar and contact data.
Timely Affirmation of Vision for Synchronica
October 5, 2008. - Kent on Sunday takes up the following news:
Chief executive officer Carsten Brinkschulte has been selected as a finalist for the Institute of Directors' South East Young Director of the Year Award. Under his leadership, the firm has developed multi-award-winning products that are now used by mobile network operators across the world.
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Synchronica Fully Supports Legal Interception Unlike RIM, Says CEO
October 4, 2008. - TelecomTiger catches up with Carsten Brinkschulte:
By contrast, Synchronica is a vendor-neutral infrastructure software vendor that aims to deliver BlackBerry-like services on a wide variety of mobile devices. Unlike RIM, Nokia Intellisync, Visto, or Seven, Synchronica's Mobile Gateway uses industry standards to deliver push email (IMAP, OMA EMN) and synchronization (SyncML) of calendar and contact data.
Synchronica Enters India Through Mobile Gateway
October 3, 2008. - Subhankar Kundu from The IT Examiner writes:
U.K.-based mobile email and synchronization systems maker Synchronica has signed a licence agreement with an Indian reseller to provide mass market mobile email systems by the end of the year. The reseller has contracted with an unnamed major mobile operator in India with more than 50 million subscribers to provide the service.
Synchronica
October 3, 2008. - Neil Hume and Bryce Elder from The Financial Times write:
Synchronica was marked 13 percent higher at 3p after striking a deal to sell its mobile email software technology in the fast growing Indian phone market.
Synchronica to Provide Mobile Email Solution in India
October 2, 2008. - The Economic Times covers the license agreement targeting a major mobile operator in India:
U.K.-based Synchronica on Thursday said it has entered into an agreement with an Indian firm, without revealing the identity, to provide mobile email solution in India. Even though the identity of the company was not revealed, Synchronica said that the Indian reseller has a contract with a major mobile operator in country who is one of the top ten operators worldwide with a base of more than 50 million subscribers.
Synchronica Enters into License Agreement with Indian Reseller for Mobile Gateway
October 2, 2008. - RTT reports:
Synchronica plc announced that it signed a license agreement for Mobile Gateway with an Indian reseller who has contracted with a major mobile operator to provide a mass market mobile email solution by the end of the year. As per the terms of the agreement, the Indian systems integrator will initially purchase a 50 thousand user license for Synchronica Mobile Gateway at a list price of USD 2.43 per user. Phase two is scheduled for the end of this year and will include an expansion order for an additional 250 thousand licenses. A third phase scheduled for 2009 will be for a further 500 thousand licenses.
Synchronica Signs Licensing Deal Targeting Major Mobile Operator in India
October 2, 2008. - Small Cap News writes:
Synchronica has just signed a license agreement for its email and synchronization product Mobile Gateway with an Indian reseller who has contracted with a major mobile operator to provide a mass market mobile email solution by the end of the year. Synchronica said the operator is one of the top ten operators worldwide with more than 50 million subscribers in India, the second largest mobile market in the world. This deal represents Synchronica's first contract win in India.
Synchronica Gains on Indian Contract
October 2, 2008. - London South East picks up the following news:
Shares in Synchronica gain over four percent to 3.2p after the mobile phone technology company signs a deal with an Indian reseller who is contracted with a major mobile operator to provide a mass market mobile email solution by the end of the year.
Synchronica Adds License Agreement for Mobile Gateway in India
October 2, 2008. - Proactive Investors notes:
Synchronica, the mobile email and synchronization specialist, climbed 13 percent higher this morning after it announced yet another significant milestone in its licensing of push email into emerging markets.
Synchronica Signs License Deal Targeting Indian Mobile Market
October 2, 2008. - Hannah Benjamin from Dow Jones Newswires notes:
Synchronica plc, the mobile email and synchronization specialist, Thursday said it has signed a license agreement targeting the Indian mobile market. The company said it has signed a license agreement for its Mobile Gateway service with an Indian reseller who has contracted with a major mobile operator to provide a mass market mobile email solution by the end of the year.
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Synchronica Says in Licence Deal with Indian Reseller
October 2, 2008. - Thomson Financial states:
Synchronica plc said it has signed a license agreement for its Mobile Gateway offering with an Indian reseller who has contracted with an unnamed major mobile operator to provide a mass market mobile email solution by the end of the year. The operator is one of the top ten operators worldwide with more than 50 million subscribers in India, the second largest mobile market in the world.
Synchronica - Morning Meeting Note
October 2, 2008. - Dr. Paul Cornelius from FinnCap reports:
Synchronica signs a major deal with an unnamed Indian systems integrator who is contracted with a major mobile operator to provide a mass market mobile email solution by the end of the year.
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You've Got (Mobile) Mail
October 1, 2008. - Vaughan O'Grady from Communications Africa / Afrique analyzes the emerging African mobile market:
Not long ago, mobile email was seen as the next step for the developed world - now suppliers are targeting emerging markets like Africa. […] Synchronica now believes mobile email only makes sense if it becomes your primary form of doing email. And that is most likely to apply in developing markets where the mobile phone will probably become the primary form of accessing the internet.
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Quotes of the Week
October 1, 2008. - Investors Chronicle takes up a quote from the Synchronica CEO:
"Switching operators is not like switching underwear." Synchronica chief executive Carsten Brinkschulte explains that it is not that easy to change mobile operators. "Now, it's about integrating the businesses and beating the hell out of our competition!" Synchronica chief executive Carsten Brinkschulte talks strategy after acquiring the assets of rival AxisMobile.
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About Synchronica
Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than 1.5 billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.
Synchronica recently acquired AxisMobile and is set to become the leading player in mass market mobile email and synchronization middleware. The enhanced Synchronica Mobile Gateway will offer the most comprehensive multi-protocol mobile email solution in the market today, introducing email-to-SMS and email-to-MMS, as well as WAP and XHTML gateways. Document transcoding will add the ability to display a large variety of attachments, such as Word, Excel, and PowerPoint on standard feature phones.
Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com
For more information, please contact:
Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com




